Burger King’s turning it up a notch with its newest ad campaign, portraying its Whopper covered in mold, The message: Burger King is removing artificial preservatives from its signature burger.
Burger King is known for interesting outside the norm ad campaigns and this one is no different. This time they included a time-lapse of a decaying burger on Twitter. That imagery goes beyond the print ads that show a 28-day-old burger covered in mold.
Early reaction to the campaign Wednesday was a mix of applause for the shift away from preservatives, to disgust.
the beauty of real food is that it gets ugly. that’s why we are rolling out a whopper free from artificial preservatives. coming by the end of 2020 to all restaurants in the U.S. pic.twitter.com/yQL6kAYZrY
— Burger King (@BurgerKing) February 19, 2020
The restaurant chain says it has removed artificial preservatives from the Whopper around 400 of its 7,346 U.S. restaurants and around the world. It plans to remove preservatives from Whoppers served in all of its restaurants by the end of this year.
Every ingredient used to make the famous Whopper, onions, lettuce, tomato, mayonnaise and pickles, will contain no artificial preservatives.
By the end of this year, Burger King said all food items — including sandwiches, sides and desserts — will be free from artificial colors, artificial flavors and artificial preservatives in the U.S. and select European countries, including Germany and the United Kingdom.
If you were wondering in 2018 McDonald’s announced that it was removing artificial colors, flavors and preservatives from seven of its burgers.
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